Cricket legend Sachin Tendulkar to be National Icon for voter awareness and Education for Election Commission of India
Cricket legend and Bharat Ratna awardee Sachin Ramesh Tendulkar would begin a new innings as the ‘National Icon’ for voter awareness and education for the Election Commission of India.
Today a Memorandum of Understanding will be signed with the Cricket legend for a period of three years at a function in New Delhi in the presence of Chief Election Commissioner Rajiv Kumar.
This collaboration would mark a significant step towards leveraging SachinTendulkar’s unparalleled impact with the youth demographic for increasing voters’ participation in the forthcoming elections, especially in Lok Sabah Elections next year.
The Election Commission through this partnership aims to bridge the gap between citizens, especially youth and urban populations, and the electoral process thereby, trying to address the challenges of urban and youth apathy.
The Election Commission associates itself with renowned Indians from various fields and designates them as its national icons to motivate voters for participation in the festival of democracy. Last year, the Commission recognized famous actor Pankaj Tripathi as the National Icon. Earlier, during the 2019 Lok Sabha Elections, stalwarts like M.S. Dhoni, Aamir Khan, and Mary Kom had been the ECI National Icons.
