HDFC Bank introduces PIXEL: A New Generation of Digital Credit Cards
HDFC Bank today announced the launch of ‘PIXEL’ – its first end-to-end mobile app-based customizable, DIY digital card range designed for Digital Natives. PIXEL is tailored for a generation characterized by digital fluency, unique preferences, and distinct financial behaviours.
PIXEL is a first-of-its- kind range of digital credit card series and through it, the Bank gives the power of customization and choice to customers, by enabling them to select their preferred categories and favorite merchants/platforms such as Zomato, Myntra, BookMyShow, MakeMyTrip, Amazon and Flipkart, among others
Some of its key features are Customisation for Maximum Value, Convenience and Easy Accessibility, and Complete Digital Customer Service Support.
PIXEL will be offered in 2 variants – PIXEL Play and PIXEL Go. Both the card variants offer up to 50 days credit free period.
The HDFC Bank PIXEL credit cards range is being launched on the Visa payment network. The PIXEL card range will soon be accessible on additional card networks too. Zeta, a next-gen banking tech company, has partnered with the Bank to become the technology provider for PIXEL.
Speaking at the launch ceremony, Parag Rao, Country Head of payments, Liability Products, Consumer Finance & Marketing said, “With PIXEL, we are not just launching a product, we are shaping the future of digital banking, ensuring our offerings are as dynamic and innovative as the customers we serve.”
Sandeep Ghosh, Group Country Manager, India and South Asia said, “Backed by the trust consumers place in both HDFC Bank and Visa, this range of cards enhances the banking experience and empowers today’s digital consumer with unparalleled flexibility and seamless personalization.”
Ramki Gaddipati, CEO APAC and Global CTO, Zeta added, “Zeta is privileged to deliver on HDFC Bank’s vision to power the next generation of credit cards in India. From the completely digital application-to-issuance journey to real-time card controls, PIXEL leverages Zeta’s modern core banking and payments processing platform – Tachyon – to power many unique credit card experiences. It leapfrogs card products built using legacy technology and raises the bar for digital-native credit cards globally.” [KNT]
