Second edition of Jammu film festival to be hosted at multiple venues from September 3rd for 2 days in Jammu

The second edition of the Jammu film festival will be hosted at multiple venues over 2 days from 3rd to 4th
September and will have a grand award function in the closing ceremony. It will screen 40 international
entries from 15 countries which includes feature films, documentaries and shorts. This was announced
by the organizers here today in the pre event media briefing

The festival will be attended by celebrities from Bollywood; renowned actor Yashpal Sharma, Lalit
Parimoo and Mir Sarwar. A very renowned Bollywood producer is also expected to attend. Many other
Bollywood celebrities have extended their best wishes to the organizers and people of Jammu.
“We had opened the call for entries for second edition in October last year and we got overwhelming
response. Owing to the success of first edition there was lot of excitement around second edition.

However, we had to postpone the festival which was scheduled earlier to be held in March to
September this year because of the looming fear of Covid 19. We received around 140 entries from 21
countries and our panel of judges has carefully curated screenings for the second edition which
including screening of 6 feature films, 39 shorts and 9 documentaries. 14 of them are from local
filmmakers which is a very heartening sign”, explained Rakesh Roshan Bhat, the festival director
“We are delighted that Directorate of Tourism has extended its support to the film festival which has put
Jammu in the league of cities hosting international film events globally and we are thankful to them for
this association”, said Rohit Bhat, the co-director of festival.

Sh. Vivekanand Rai, Director tourism expressed happiness that the film festival has got such a good
response and delegates from all over India are attending it. He also hoped that international delegates
would be hosted in future editions and make this festival a truly international destination for cinema
lovers.

The panel of judges includes prominent actor Lalit Parimoo, Geetiyan fame director Raahul Sharma,
Iranian filmmaker Alimohammad Eghbaldar, producer Kapil Mattoo and story board writer and critic
Amit Singh. The panel is headed by Sangeet Natak awardee and well known actor director Mushtaq kak.
“This was a much needed initiative and I compliment the organizers for taking the initiative. We are
hosting the closing ceremony at our newest tourist attraction, the musical fountain at Bagh-e-Bahu. We
will extend all the required support to make this event successful”, said Sunaina Mehta, Joint director
tourism.

“We are presenting the best of world cinema to cinema lovers in Jammu. It is an excellent opportunity
for youth of J&K to learn and network”, said Lalit Parimoo. “We will continue to have a separate section
for J&K where we will showcase work from local talent. We have tried to accommodate most of the
local projects for screening” added Mushtaq Kak.

Many prominent artists from the UT are scheduled to perform in closing ceremony award function
which includes Saptak classical fusion band, G-one policewala rapper, Koshur Raag team members Rohit
Koul, Krisha Bhat, Aakash Koul, Priyalakshmi Koul and Meeru Raina and Masarat Jabeen from Central
university Kashmir who is the talent hunt winner organized by Vomedh recently.

“We are leaving no stone unturned to raise the bar with every edition and make Jammu film festival a
name to reckon with”, said Rohit Bhat, the festival co director.

The event is co-powered by Koshur Raag and AIKS. It is also supported by cultural organizations NZCC
and Asha NGO. Event partners are Atlas events and adversiting partner is Chander Baga advertising
agency. Food partner is desi tadka and coverage partner is Vikas sodi photography.

It is pertinent to mention here that Jammu Film Festival received lot of attention and appreciation in its
first edition. It was perhaps the first big event after the abrogation of article 370 to be held in J&K.

Jammu film festival is being organized by Vomedh which is a very prominent cultural organization of J&K.