Union Health Ministry has notified new rules for anti-tobacco warnings on OTT platforms

Union Health Ministry has notified new rules for anti-tobacco warnings on OTT platforms. The notification mandates OTT platforms to carry anti-tobacco warning messages. Every publisher of online-curated contents displaying tobacco products or their use shall display anti-tobacco health spots, of minimum thirty seconds duration each at the beginning and middle of the programme.

Strict action will be taken if the publisher of online content fails to comply with the new rules. An inter-ministerial committee consisting of representatives from Health Ministry, Information and Broadcasting Ministry and Electronics and IT Ministry shall take action suo motu or on a complaint.

The notification came on the occasion of World No Tobacco Day which is being observed today.