CICI Life Insurance Unveils New Brand Identity, Tagline ‘Har Kal Aasaan’
Srinagar: ICICI Life Insurance, formerly known as ICICI Prudential Life Insurance Company, has unveiled its new brand identity and tagline, ‘Har Kal Aasaan’, aimed at making life insurance simpler, more transparent and flexible for customers.
The company said the new identity reflects its commitment to helping customers navigate financial planning with greater clarity and confidence. It said that over the past 25 years, it has helped secure the dreams and futures of more than 20 crore Indians.
Srinivas Balasubramanian, Chief of Marketing, Digital & Bancassurance, ICICI Life Insurance Limited, said the new identity builds on the company’s 25-year foundation and seeks to make securing one’s financial future easier while contributing to the national goal of ‘Insurance for All by 2047’.[KNT]
