Consultative Committee of Ministry of Steel discusses initiative to introduce labeling and branding of steel sector’s products in global market
The Consultative Committee of Ministry of Steel discussed the first ever initiative to introduce labeling and branding of steel sector’s products in the global market. Apart from making Indian steel products more attractive to buyers, this would also ensure standardized quality of goods. Chairing the meeting held in New Delhi yesterday, Union Minister for Steel Jyotiraditya Scindia highlighted the significance of branding to promote the Indian steel industry and realizing the Prime Minister’s ‘Make in India’ brand vision.
Mr. Scindia, also emphasised on the efforts to build India as a “manufacturing centre” of the world, which requires a unified and distinctive identity for Indian steel that reflects its quality, innovation, and sustainability practices. He mentioned that the Ministry of Steel is the first ministry to come up with such a branding exercise, where a single brand identity for Indian-made steel will represent India’s strong manufacturing potential. The Minister informed that National Institute of Design (NID), Ahmedabad has been engaged to design the labels. Made in India branding provides for labeling of domestic steel products with details of the product, and a Made in India Logo along with a QR Code.
