AVZ Productions presents “Yeh Ishq Hai,” singer Anshoo Tikoo Zutshi’s debut original single and short film, marking a significant artistic milestone. The heartfelt romantic composition seamlessly blends melody, meaning and cultural identity, reflecting a strong commitment to cultural preservation, representation and storytelling.Produced by AVZ Productions, the short film brings together award-winning film writer and lyricist Sunayana Kachroo and National Award-winning music director Dr. Saleel Kulkarni. Their collaboration creates an evocative musical experience exploring love, tenderness, vulnerability and emotional strength.Directed by Vivek Tikoo, the music video features actress Vidhushi Tiwari and actor Sandeep Singh, who portray two individuals navigating the delicate and emotionally intimate journey of falling in love.
A Love Story Rooted in Kashmiri Heritage“Yeh Ishq Hai” is deeply rooted in Kashmiri cultural imagery, portraying a Kashmiri household and authentic marriage rituals, including isband (rue) burning, traditional pheras and the bride adorned in the classic ath. The film brings together memories, rituals and heritage within a contemporary love story. Beyond being a romantic ballad, the film explores the sensitive theme of color blindness, portraying love as a force that goes beyond physical perception. It addresses invisible disabilities, quiet insecurities and the power of acceptance, understanding and emotional connection.Adding another distinctive cultural dimension, the song features a Kashmiri chorus, celebrating the shared Kashmiri roots of Anshoo Tikoo Zutshi and Sunayana Kachroo. The chorus adds lyrical depth while celebrating the beauty and continuity of the Kashmiri language.
A Voice for Culture and Representation“Yeh Ishq Hai” also carries a wider message of cultural representation. As an Indian artist residing in the United States, Anshoo Tikoo Zutshi’s debut seeks to amplify the voices of women of color in global creative spaces. Her collaboration with Indian artist, writer and lyricist Sunayana Kachroo further strengthens the representation of women in cultural storytelling.Through “Yeh Ishq Hai,” Anshoo Tikoo Zutshi emerges as a meaningful musical voice, bringing together romance and depth, personal heritage and universal emotion, and art and representation across borders.“Yeh Ishq Hai” has received a blockbuster response, crossing the milestone of 3 million cumulative views on YouTube and Instagram. The project has earned appreciation for Anshoo’s melodic and soulful voice, Sunayana Kachroo’s fusion of Kashmiri and Hindi lyrics, Vivek Tikoo’s direction and Dr. Saleel Kulkarni’s composition.The song is streaming across major music platforms, while the full music video is available on YouTube.
